Word: sethuraman
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...Jarrett, daughter Lori Jarrett (the company's CEO) and son-in-law Ram Sethuraman (director of the company's board) got VirtuosoWorks off the ground could make its own opera--not off-Broadway but offshore. It's a tale about the possibilities and perils of outsourcing. It begins in the 1980s, when Jarrett, a music professor, created MusicPrinter Plus, a program to compose music onscreen and play it back on a synthesizer. He updated his program to eliminate the need for a synthesizer, allowing users to write music, then play and conduct it, all on a laptop. Jarrett's daughter...
...trio figured if they outsourced--a no-brainer given India's inexpensive software talent and Sethuraman's contacts--development would cost $150,000. Or so they thought. The first Indian company they worked with didn't measure up. India is more focused on business applications than shrink-wrapped software, so they realized they had to run the project themselves. But to do it in Greensboro meant raising $3.2 million. Their business plan was sound, but it was 2001, just after the dotcom bust, and investors weren't buying. Again they looked to India for a solution, but this time resolved...
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