Word: setons
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...President of the Club, announced that the following men had received roles: Marston S. Leonard '35 will play the part of "Nick"; Donald Stevens 1G will play "Ned"; Henry W. Engel '35 will play "Edward"; Richard Sullivan '35 will play "Johnny"; and Frederick M. Miller '37 will play "Seton Cram...
About the only distiller who found more good than bad in the code last week was Seton Porter. Freezing the total U. S. distilling capacity at the present figure would assure National Distillers of its dominant position...
Since then Mason Day has never been very far from Seton Porter in his busy preparations for the big stampede. Among other things Mr. Day got the ear of President William E. Levis of Owens-Illinois Glass, who bought 40,000 shares of National Distillers for his bottle company. That deal on top of the famed whiskey dividend (one case, pre-prohibition, for each five shares) made Wall Street acutely conscious of National Distillers. In last summer's boom its stock hit a high of $124. Last month National Distillers contributed the first major stock-split...
Penn-Maryland Late this spring Seton Porter had lunch with two other Yale men, Board Chairman Charles Adams and President Charles S. Munson of U. S. Industrial Alcohol. Upshot was Penn-Maryland, Inc., equally owned by National and U. S. Industrial. It was arranged that Penn-Maryland would make not only all of National's blended whiskey but also whiskey for Canada Dry Ginger Ale. Standard Brands will make Penn-Maryland's gin, will market its own brand, Fleischmann, through Penn-Maryland, make Canada Dry gin. The quality trade National Distillers reserved for itself-unblended Old Grand...
...fierce public criticism. What got under their skins at the code hearings last week was Washington's bland assumption that they were totally incapable of selfdiscipline. They were convinced that, if given a chance, they could push whiskey into a respectable place high in big business circles. Seton Porter and his associates were keenly aware of their social responsibilities. For his own company, as No. i whiskey man, he cherished the hope that it might some day have the swank of Britain's DCL. Competition would be terrific and rum was a Demon but all he wanted...