Word: setters
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Dates: during 1960-1969
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...selling to new markets, especially in Eastern Europe and Asia. When the Krupp firm finally foundered in 1966, because of overextended credit, it was only because Alfried was clinging to old financial ways. He died soon after, and with him, the dynasty. His son Arndt, a wiK lowy jet-setter, who does not carry the Krupp name, sensibly had no stomach for the Krupp empire...
...large and small. New York contains all the elements that are directing the course of the 1968 election cam paign. New Yorkers' concern with the quality of life, with impersonal or unresponsive organizations, with law and order-all these are national issues. Historically, New York is a pattern setter. If it should prove ungovernable or explode in bitterness, no other city could feel secure in a time of increasing racial and ethnic polarization...
...million worth of shoes abroad last year, is running 25% ahead of that pace in 1968. And as part owner and chief designer for one of the best known of her country's 8,000 shoe manufacturers, raven-haired Fiamma, now 27, reigns as an industry style setter...
...commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase or two that dramatizes the need, say, for Murine to cure "eye pollution" or for Wizard air freshener to wipe away "house-itosis...
Married. Princess Peggy d'Arenberg, 35, blonde jet setter and oil (Jersey Standard) heiress; and the Duc d'Uzés, 40, darkly handsome French nobleman (his title is the oldest in France); she for the third time, he for the second; in Marrakesh, Morocco...