Word: setups
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Face it, they've got your number. "Retirement Plan A: Uncle Winthrop dies and leaves you $50 million." Sound familiar? This typical desperate fantasy of anxious mid-lifers everywhere was the perfect setup for the recurring message in Aetna's campaign about the importance of financial planning: "Retirement Plan B: Call Aetna." In a series of ads that delivered reassurance with a smile ("Plan A: You strike oil while planting petunias . . ."), Aetna reminded a generation of Americans that it is never too late to get real...
...protestors in London's Trafalgar Square setup a 17-foot replica of a condom to draw attentionto condom use as the most effective way ofavoiding the spread of AIDS...
...dean stresses that the new setup will only"enhance" the role of both offices. But betweenEpps and the committee, it is unclear who iscoordinating the activities of the two offices andpreventing overlap...
...blacklights and, having set out a plateful of fluorescent chalk, wrote BE CREATIVE on one wall so that our guests would get the idea. Upstairs, sofas, a second stereo system, and mixed drinks were arranged to create a cozy "get-away-from-the-dance-floor-and-beer" setup. Within two hours, all three rooms and the stairwell outside would be packed with people...
...think that there quite clearly should be,and I've said this to the council, a process setup to handle elections which would prevent thiskind of thing," Jewett said. "One of the problems,I think, is that the ballots that were used weretorn slips of paper. There ought to be an officialballot, and the counting ought to be done withobservers...