Word: seubert
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Dates: during 1930-1939
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...exposed to light. This indicated that some light-sensitive something was dribbling down into the stalk from the tip across the wound gap. The fact that a special substance, instead of a vague irritant, was involved was first clearly demonstrated by Paál of Hungary. In 1925 Seubert of Germany found plant-stimulating substances outside of plants-in saliva, pepsin, malt extract, diastase. These substances were christened "auxins" by Kögl of Holland's Utrecht University, where much of the pioneer work on them was done. In 1928 a tall, dark young man named Fritz Warmolt Went...
...rove the whole union. In 1929 President Walter C. Teagle stepped out of bounds to acquire a company (Beacon Oil) with retail outlets in New England, province of Standard of New York (now Socony-Vacuum). Last month he put a subsidiary, Esso, Inc., on the heels of Edward G. Seubert of Standard of Indiana...
Esso built three service stations in St. Louis, painting the pumps and buildings red, white and blue-the precise colors of Mr. Seubert's stations. Although Esso displayed signs reading NOT CONNECTED WITH STANDARD OIL CO. (INDIANA), Mr. Seubert was furious. Last week he marched into a St. Louis Federal Court to file the first big lawsuit ever to disturb the live-and-let-live peace of the Standard Oil companies...
...Teagle's trademark "Esso," complained Mr. Seubert, was merely the letters "S" and "O" spelled out. Standard of Indiana had been marketing "SO" oil & gas for 40 years. Therefore Standard of New Jersey, in advertising "Esso," was blatantly appropriating "without expense, fraudulently and unfairly, the goodwill, reputation, celebrity and public confidence which the plaintiff has built up." Mr. Seubert asked the court to enjoin the intruder from selling "Esso" products in any of the 14 states served by Standard of Indiana...
While Messrs. Teagle and Seubert were glaring at each other, Standard of New Jersey made an announcement which was immensely pleasing to Mr. Seubert. It reported earnings for 1934 of $45,619,000 against only $25,000,000 in 1933. Mr. Seubert was pleased because his company owns 1,778,973 shares-not very much less than the holdings of John D. Rockefeller Jr. (2,142,422 shares). From this stock, which Indiana Standard acquired in 1932 by selling foreign oil properties to New Jersey Standard, Mr. Seubert last year counted $2,224,000 dividends into his cash till...