Word: seuss
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Dates: during 1960-1969
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...Police the Prose. Such maxims honed the pens of such famed Lambuth protégés as Theodor Geisel (Dr. Seuss), Novelist Budd Schulberg, Poets Richard Eberhart and Richmond Lattimore. The book was long out of print when Lambuth died in 1948, but old grads treasured old copies, and not long ago Adman S. Heagan Bayles ('33) lovingly printed a new edition of 1,000 to police the prose at his Manhattan agency, Sullivan, Stauffer, Colwell & Bayles. This fall, courtesy of the ad agency rather than the English department, the Dartmouth business school joyfully revived The Golden Book...
SLEEP BOOK, by Dr. Seuss (Random, House; $2.95), is his best in years. Its illustrations are properly outlandish, and its verses are zany and catchy enough for many rereadings. It is to be read to a child in bed in the hope of encouraging him to join the rest of the animal kingdom in slumber...