Word: seuss
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Dates: during 1990-1999
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...Light classifies its Web and premium documents according to both subject and type. Search returns are then placed by type into custom search folders which help to narrow down the search . Unlike Yahoo, the folders are made specifically for each search and not based upon a pre-set hierarchy, Seuss says...
According to Seuss, Northern Light's automated indexing capability ensures that it is "85 to 90 percent accurate and 100 percent consistent," as compared with manually-indexed engines like Yahoo, which are only "50 percent accurate...
...Seuss admits, however, that Northern Light isn't meant for the average Web surfer looking for general news or "pop culture" sites. Instead, it is meant to be used as an effective research tool...
...going after serious consumers where quality information makes a difference," Seuss said. "If you are just surfing around, Northern Light is probably not the place...
...Seuss, who received his MBA from Harvard Business School in 1978, founded the $65-million Spinnaker Software Corporation before he created Northern Light last fall. Spinnaker has since been sold to Softkey International, a Canadian software firm...