Word: seva
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Dates: during 2000-2009
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...Even though Turlington studies all six branches of yoga (and views her charity work and anti-smoking activism as seva - "service," an aspect of Karma Yoga), she's not critical of the popular exercise-oriented yoga boom, other than to worry some about the lack of standardization among teachers...
...celebrity thing is tricky," Turlington acknowledges. "Seva is a big part of my daily yoga practices, and I wouldn't be able to communicate with as many people if I weren't in the public eye. But I definitely worried at first with Nuala if this was a sacred, spiritual thing that I'm exploiting...