Word: sevareid
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...average memory rate was one item. (The calls were made over a period ranging from immediately after the show's sign-off to 3½ hours later.) Not surprisingly, the lead story was the most remembered. Far and away the most quickly forgotten material was the Eric Sevareid or Harry Reasoner show-ending commentaries. Stern blames the poor retention rate on "disrupting factors," especially dinner. His recommendation: the networks should shift their major newscasts...
...coaxed Frank McGee," Frank admits. McGee takes over Today in October. Brinkley, meanwhile, will assume the job of "commentator" for NBC News. Next month David Brinkley's Journal will be seen as a separate segment of most of the nightly newscasts, NBC's riposte to Eric Sevareid at CBS and Howard K. Smith at ABC. Brinkley will also do four one-hour specials a year...
...preparing himself, Ustinov boned up on the period and North. In preparing viewers to accept a unique approach to a potentially tedious subject, the producers show Ustinov getting his beard shaved and putting on a powdered wig and 18th century rig over his own prime ministerial paunch. Sevareid also read up on the subject for a month, but wore his usual mid-20th century suit for the filming, which took place in Wroxton Abbey, North's ancestral home, near Stratford-on-Avon...
Fairness Doctrine. At one break in the filming, Sevareid says, "I found my gorge rising a little." He told Executive Producer Perry Wolff: "We can't let Lord North get away with this. Someone must speak for the colonies!" Sevareid did, in fact, occasionally play American plenipotentiary rather than detached journalist and helped make the program more illuminating...
...grade-school audio-visual lesson. Ustinov may do an encore when the series deals with King George III. But the next confrontation, tentatively scheduled for September, will feature either Firebrand Samuel Adams or "Washingham" himself. CBS hopes to land Richard Burton to play Adams, George C. Scott as Washington. Sevareid will do the interrogating again, though under the FCC "Fairness Doctrine" the British Empire might properly demand that he be replaced by David Frost...