Word: sevareid
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...meaning of the news without giving their own opinions. By ignoring this lofty impossibility CBS newsmen have won more radio and TV awards than the staff of any other network. Last week, by zealously chasing the mirage, CBS trod heavily on the toes of its foremost commentators, Eric Sevareid, 44, and Edward R. Murrow...
...mirage blinded a CBS Washington deskman named James E. Roper one evening a fortnight ago, as he scanned the script turned in by Sevareid for his nightly five-minute analysis on the radio network. Through a series of pointed questions, the script challenged the wisdom of the State Department's refusal to let U.S. newsmen visit China. "I couldn't pass it; I couldn't defend this one," says Roper. He telephoned CBS News Director John Day at his Manhattan home and read him the text. Day agreed that it should not go on the air because...
Wholly Consistent. As the offending script showed, when it turned up later in the Washington Star and the Congressional Record, Sevareid's observations were fairly mild-and wholly consistent with the network's own views. Like most other major U.S. news-gathering organizations, CBS itself has publicly protested the State Department's policy of keeping correspondents out of China. It was the only network to broadcast direct reports from the Baltimore Afro-American's William Worthy, one of the three newsmen who entered China in defiance of the ban. To top things off, on the very...
...Sevareid's broadcast criticized the State Department for refusing to permit U.S. newsmen to enter Red China, while a broadcast by Murrow on the same subject was criticized for "editorializing...
...Martin Agronsky: "There's no fight here and I'm not going to make one"). ABC lined up an able but monotonous panel of experts: Author Quincy (The World We Lost) Howe, Erwin Canham (Christian Science Monitor) and Ernest Lindley (Newsweek). CBS's Sevareid-Murrow duo this time worried less about making history than reporting it, and NBC laid on durable old (78) Hans V. Kaltenborn (it was his 18th convention) with his blackboard doodlings and a lofty contempt for all the fancy new gadgetry. The NBC tète-à-tètes were again larded...