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Foreign Newscaster Eric Sevareid told readers of the Saturday Review of Literature: "What annoys . . . the more intelligent soldiers are the broad suggestions that one particular spark plug, engine assembly or airframe is unbeatable, naturally better than the enemy's, and is winning the war. ... If advertising men had to sign their own stuff. . . . They would soon find out from their 'fan mail' what pleases and what outrages their public, especially those members of it now wearing uniforms or artificial legs...

Author: /time Magazine | Title: ADVERTISING: How to Lose Customers | 2/21/1944 | See Source »

Into Washington's Boiling Field, on a four-engined bomber from India, came Eric Sevareid, crack CBS reporter; within four hours he was popped before a microphone to give these sharp-cut impressions of the India-Burma-China theater...

Author: /time Magazine | Title: World Battlefronts: BATTLE OF ASIA: Reporter's Report | 11/22/1943 | See Source »

...radio the nearest Allied base, an American outpost 100 miles away, then crew and passengers bailed out. All but two of the 21 landed safely. Among them: William L. Stanton, of the U.S. Office of Economic Warfare; John Davies, second secretary of the American Embassy at Chungking; Eric Sevareid, CBS news commentator; several Chinese colonels...

Author: /time Magazine | Title: Foreign News: Uninvited Guests | 8/16/1943 | See Source »

...Armies in preliminary exercises in Arkansas, Tennessee, Louisiana. Some were veterans of the real thing-among them U.P.'s Richard Hottelet, fresh from a German prison, and Leon Kay, who saw the Nazi invasions of the Low Countries and the Balkans; CBS's tall, handsome Eric Sevareid, who arrived from London with a group of British observers...

Author: /time Magazine | Title: The Press: Lesson in War Reporting | 9/29/1941 | See Source »

Said Correspondent Eric Sevareid: "War in Louisiana is rougher on reporters than war in Europe. Over there you sit around waiting for communiques. Over here you go up to the front or you don't find much to report...

Author: /time Magazine | Title: The Press: Lesson in War Reporting | 9/29/1941 | See Source »

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