Word: seventeen
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Unlike their more sophisticated sisters on the women's fashion magazines, the staffers at Seventeen take off their hats in the office. But they joke that whenever a staffer gets a raise or a promotion, she can wear her hat for a few minutes at her desk before she hangs it up. Last week, Executive Editor Alice Thompson was entitled to wear the biggest hat in the place: she was made publisher of Seventeen...
Alice had earned the job. Under the motherly guidance of Executive Editor Thompson and Editor in Chief Helen Valentine, Seventeen has grown in five years from a gangling kid to something of an Amazon (circ. 1,000,000). Mrs. Thompson and Mrs. Valentine, with an editorial staff of 50 girls and one man (Edwin Miller, the 27 -year-old bachelor movie editor) have turned Seventeen into a moneymaking monthly by taking dead aim on teen-age readers (average...
...Despite Seventeen's success, advertising has been getting harder to sell (Seventeen's 1948 ad receipts of $3,300,000 were slightly below 1947). Owner and part-time Publisher Walter Annenberg decided it was high time he had a full-time publisher to get promotion, advertising and editorial departments working together to plug the magazine. With his Philadelphia Inquirer, pulps (Official Detective Stories and Gags) and a string of daily racing forms, he was too busy to do the job himself, but Alice Thompson seemed just the hand to entrust it to. To fill her old spot...
...Seventeen courses will be the required schedule for students in the College's Army and Navy units, starting with next year's freshman class, Dean Bender said yesterday...
...Seventeen New England colleges sent delegates to PBH's all-day session to help build up the volume of college volunteer work. After the sessions the majority of these schools signified their intent to expand their number of social service workers...