Word: seventh
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Dates: during 1950-1959
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...lifted to let U.S. women get their first glimpse of the actual dresses, in magazines or newspapers. Working frantically against that deadline, swank stores prepared custom-made copies, to sell at $300 and up, from originals that may have cost them from $500 to $3,500; manufacturers on Seventh Avenue trimmed and compromised to produce a $39.50 version of a simple $600 day dress to be ready for Easter sales...
Bone Is Unattractive. The relationship between Christian Dior and Seventh Avenue is based on mutual need. Ten years ago last month Dior brought out the New Look and Seventh Avenue joyfully discovered that every dress in every closet in the U.S. had been outmoded at one stroke. Every year since then, Seventh Avenue has looked to Dior to do it again. Dior duly assumed the accents proper to a dictator. "The women who are loudest for short skirts will soon be wearing the longest dresses. I know very well the women." He banished knees: "This part is never...
...Seventh Avenue's manufacturers, he was a guiding lamp in an uncertain world; he could tell them not what women had liked (they knew that), but what women would like in the next months, and they could make their plans accordingly. More than any other man, Dior has succeeded in making the Paris couturier, a man dedicated to painstaking and individual design for wealthy and exacting customers, a prime factor in the 20th century era of mass-produced clothes...
...ready-made and the copyist, private luxuries are now public domain. Because of the curious liaison Dior has wrought between the shrewd operators of Seventh Avenue and the damask-hung salons off the Champs Elyseées, U.S. women may deplore or applaud the plump little man from Normandy, but they cannot ignore him. The woman has not yet been born who, shopping for a new dress, asks for "something just like what I have on"-and men would not like it if she did. Few women have the social assurance to trust their own taste completely. Dior...
...Power (Sun. 6:30 p.m., CBS). "The Winning of France": how the Allies destroyed Germany's Seventh Army...