Word: sevin
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Dates: during 1970-1979
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...combat the new onslaught, the pesticide industry offered up a chemical poison trademarked Sevin. It is not as toxic or long-lived as DDT, but just as surely kills the caterpillars. Nonetheless, environmentalists strongly oppose Sevin because it is fatal to fresh-water insects, fingerling fish and bees. Heeding the environmentalists' warnings, residents of most infested areas this year voted against aerial spraying of pesticides and settled back to let nature take its course...