Word: sew
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Since World War I, the fingers of Susie -and her sisters-have become as nimble as professionals-and thereby started a new kind of home sewing boom. In the 1920s women who could not afford to buy even cheap store dresses did most of the home sewing. But no longer. Women are still sewing to economize-but on the fanciest dresses that Paris can design. Inundated by fashion news, furiously taking up and letting down to keep in style, some 35 million women are sewing profits for an industry that will reap close to $1 billion this year. Home sewers...
...elements of the sewing industry have combined to launch a huge sew-more campaign. Manhattan's R. H. Macy, boasting probably the biggest piece-goods department in the world, runs home-sewn fashion shows every day for about 14 weeks a year. Singer Manufacturing Co. spends $3,000,000 a year on national advertising, gives free machine lessons at 1,700 Singer Centers to 363,000 women a year, sponsors annual sewing contests with contestants winning $210,000 in prizes. One return prize for the industry is more and more younger sewers: the average home sewer...
...margin with a second in the hurdles, as Kuznetsov finished third. He won the discus, lost some ground when Kuznetsov edged him for second in the pole vault. Then Rafe uncorked a prodigious heave of 238 ft. 1⅞ in. for an easy triumph in the javelin, to sew it up. His winning margin was better than 400 points...
...wear floppy white hats, brightly colored loose shirts, and pastel trousers so tight that they look as though they had been stuck on. Their feet are bare and bronzed. The czarina of fashion is a waterfront couturiere named Madame Vachon who employs a whole army of peasant girls to sew and cut and iron the simple summer uniforms of the chic. Like many another Tropezien, Madame Vachon has grown very rich, for in Saint-Tropez no one is seen wearing the same shirt or trousers two days...
...brokers in almost every country in the world. Each year it handles $75 million worth of property, in 1957 sold $28 million worth-and made $2,250,000 in fees. Last week Previews' president, white-haired John Colquhoun Tysen, 45, was off on an annual world tour to sew up new deals with pashas and parvenus, unemployed royalty and hard-headed businessmen...