Word: sexe
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Dates: during 1950-1959
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...stenographer at the Maxhütte Steel Works in Saalfeld, a small industrial town in Germany's Eastern zone, when the Communists launched a drive to bring more young people into the steel industry. What was needed to put the drive across was a little sex appeal. The pressagents searched high & low for the kind of face that would look appealing in the glow of a blast furnace, picked Traude. Forthwith she became a "model" furnace worker, was billed as the "first woman rolling-mill engineer," and began wrestling with white-hot sheet metal instead of carbon copies...
Also under the court ban: sale of unprescribed female sex hormones (estrogens). Improperly used, said FDA, these may cause serious injury to women's reproductive organs...
...more than 50 of his 60 years, Sarnoff has been doing just that. Driving through obstacles is his habit, his joy, his bitter necessity. He says: "There are three drives that rule most men: money, sex and power." Nobody doubts that Sarnoff's ruling drive is power. Says a deputy: "There is no question about it, he is the god over here...
...international advertising confer ence in London last week, British Adman J. B. Nicholas offered his views on sex ap peal in advertising. Said he: "Sex appeal ... is a corrupt, lazy substitute for the romantic appeal. Sex appeal offers few novelties and they soon bore, whereas the romantic appeal affords inexhaustible possibilities of humor, charm and sentiment." How did Adman Nicholas define advertising sex appeal? Said he: "Oh, you know. Legs and all that sort of thing...
Strictly Dishonorable (MGM) shows how persistent Hollywood can be. The picture is the second movie version of Preston Sturges' 1929 Broadway hit; it is also MGM's second attempt to capture Ezio (South Pacific) Pinza's middle-aged sex appeal on film...