Word: sexed
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Dates: during 1930-1939
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...tests conducted with Dartmouth undergraduates, advertised products were best remembered when the commercial announcements appealed to selfesteem. Other appeals, in order of their persuasiveness : prestige, health, universality, sex, efficiency, economy, beauty, safety, comfort...
...Italian-born John La Gatta, 45, a mustachioed believer in the tall brunette and one of the few big-money illustrators who providentially salted his earnings away in real property (on Long Island Sound, with a yacht) before 1929. La Gatta's specialty is swooningly sleek backs. The sex appeal which is La Gatta's stock-in-trade has been parodied by Yaleman Peter Arno in the most devastating battles of black & white in contemporary drawing. Almost all other young illustrators are practiced hands at the slim, distracting figure - a subject which nearly monopolized this year...
Less formidable dramatists than Behrman have had a go at this plot, but much of the time Behrman handles it with adroitness and wit. The trouble is that Behrman, a Frederick Lonsdale who reads The New Republic, too often makes sex a mere come-on for ideas, none of which he accepts. He is a kind of ideological window-shopper; or, like Pooh-Bah, a Leader of the Opposition, he feels he must resist what he approves of as First Lord of the Treasury...
...stood around ogling (see cut, p. 72). President Whalen boasts, however, that opening day will find the fair about 99% completed. Farthest from completion is the huge amusement section, but even there some 65 separate diversions are ready. One thing World's Fair veterans may find lacking is sex. Despite announced appearances of such numbers as Delia ("Rose Dance") Carroll, who once lifted Adolf Hitler's brows several pegs, Grover Whalen last week insisted that there would be nothing at the fair to shock anyone...
Lewis' own idea about the sex life of the Harvard undergraduate is that too often he sets out in quest of amorous adventures according "to some preconceived hard-and-fast theory, too frequently grounded on the exaggerations and distortions of other undergraduates boasting in bull sessions...