Word: sexists
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Continental Air Lines ran into heavy turbulence last week when it an nounced a new advertising slogan: "We really move our tail for you." Not surprisingly, Continental flight attendants detected sexist innuendoes, and at a Dallas presentation of the new campaign, handled by the advertising firm of Benton & Bowles, irate stewardesses walked...
...Sexist? Surely; but also sexy-and elegant. Take Bohan's shirts, which were lavishly applauded by buyers and critics alike. Some of the most striking were deliberately provocative with deep, insouciant necklines or low square necks and thin shoulder straps. What to wear under these blouses? According to the designers, absolutely nothing...
MOST UNPROFESSIONAL SPORTS COVERAGE: the sexist sniping by Rosemary Casals, Gene Scott and Howard Cosell at the Bobby Riggs-Billie Jean King tennis match...
Lollipop Power and other groups dedicated to expunging sexist stereotypes from children's literature are hard at work. Even the popular, didactic Doctor Seuss has been taken to task for portraying all his animals-even hens-as male, and for giving only one woman an occupation: the royal laundress in Bartholomew and the Oobleck. Many textbooks are being rewritten to erase sexist bias (TIME, Nov. 5), and in real life children and parents are coping -sometimes ludicrously-with the change as best they...
...celebrated male author read by millions of parents has thrown himself zealously into the job of excising sexist references from his work: Benjamin M. Spock, M.D. Spock is, for example, changing the pronouns "he, him, his" to "they, them, their" or adding "she, her, hers" for the 202nd printing of Baby and Child Care...