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Word: sexualize (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...1960s that screwworm flies were brought under control by a cunning form of biological warfare. Millions of flies, bred in a factory in Mission, Texas, were irradiated with sterilizing doses of gamma rays and released into the wild. When sterile males mated with normal females, which make only one sexual contact during their two or three weeks of life, the unions produced only infertile eggs-and the fly population and cattle losses dropped sharply. Now the number of infested cattle has begun to rise again, and three Texas scientists think they know one major reason why: the irradiated male flies...

Author: /time Magazine | Title: Science: Sex and the Screwworm | 9/13/1976 | See Source »

...resulted in wounds on cattle that provide ideal hatching places for screwworm larvae. In addition, some scientists speculate that because the factory males are smaller and differently colored, the wild females may be finding them less attractive. In any case, future factory-bred males may be more formidable sexual competitors. The Texas factory and a large new breeding plant formally opened last month under a joint U.S.-Mexican commission in Tuxtla Gutierrez, Mexico, are now producing a more aggressive fly strain, tagged 009. Explains a commission spokesman: "He is a macho Mexican fly, and factory breeding should not dilute...

Author: /time Magazine | Title: Science: Sex and the Screwworm | 9/13/1976 | See Source »

...Hoop or Saturday-night mah-jongg. But this is the age of the ME shirt, of instant psychological replay, of backyard Zen and Women's Liberation. With characteristically passionate optimism, American men and women pursue on the tennis court such things as health and ego reinforcement, true love and sexual aggression, social status and a special vision of the good life. "Let's face it," a Westchester housewife explains. "I took up tennis so we'd be invited to the Saturday parties at the club...

Author: /time Magazine | Title: The Sexes: Sex& Tennis | 9/6/1976 | See Source »

...least, the latest problem for divorce lawyers is which spouse will get custody of the tennis membership. "Ninety percent of the men who play tennis with women," says Designer Oleg Cassini, who has lately branched out into alluring multicolored outfits for tennis players, "do so with some hope of sexual reward." As a tennis player, Cassini should know better. But these days who will blame him for hustling his own products, or think him entirely wrong? Meanwhile, in California, a lanky 38-year-old tennis pro named Timothy Gallwey is becoming a national personality (with his own TV show...

Author: /time Magazine | Title: The Sexes: Sex& Tennis | 9/6/1976 | See Source »

...conviction that a foreign holiday is a waste of good Irish scenery. As any novel reader could tell him, he is not only courting cuckoldry but demanding it. Sheila, of course, falls in love with a handsome American, eleven years her junior, and goes off on a binge of sexual ecstasy well beyond the range of her convent-schooled imagination. The next thing Kevin knows, his wife is on the telephone with the news that she will not be coming home again...

Author: /time Magazine | Title: Books: RX for Guilt | 9/6/1976 | See Source »

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