Word: sexualize
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Other important reasons are to boost their self-esteem or sexual esteem, to get revenge, to secure "mate insurance" in case a partner dumps them, to relieve pain, to achieve health benefits such as getting rid of a headache - yes, it works - to decrease stress, to lose weight and as a sleep aid. We devote one chapter to "sexual economics," which focuses on all the ways in which women have sex as an exchange for other benefits, such as getting her partner to take out the garbage, securing free dinners or getting expensive gifts. We also devote one chapter...
...particularly surprising findings? I was surprised by the importance of revenge. A few had sex in order to give someone else a sexually transmitted disease. More commonly, women's revenge sex involved getting back at a cheating partner, or having sex with the partner of a friend who had poached her partner. Actually, the frequency of mate-poaching also surprised me - the frequency with which women try to lure men who are already "taken," either for a short-term sexual liaison or a longer-term relationship. Most women have experienced mate-poaching in one form or another, either...
...does evolution explain some of these complexities? Sexual attraction often boils down to what Darwin called "female choice." Modern women are the descendants of a long and unbroken line of ancestral mothers who made wise sexual choices. As descendants of these successful women, modern women carry with them the sexual psychology - the ancestral wisdom - that led to the success of their female forebears. So women find cues to health, status and protection to be sexually attractive. These are all qualities that led to better survival and reproductive outcomes.(Read about teen girls...
...competition side, evolution by selection is an inherently competitive process. It's a cliché that "the good men are all taken, permanent bachelors or gay." And there's some truth to this. The number of truly desirable and available men is limited. So women are in sexual competition with other women for access to the most desirable men. Modern women are the descendants of ancestral mothers who succeeded in besting other women in these sexual competitions...
Have good hygiene. Sense of smell is critical. A man who smells bad, or who has bad breath - that can be a sexual kill switch for women. Interestingly, women have a keener sense of smell than men, so men are sometimes oblivious to how bad they smell to women. A man's scent conveys critical information to women about a man's health status...