Word: sh
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Dates: during 1980-1989
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...splurges by Carter and Reagan were highly visible last week: shrewd television time buyers in each camp had grabbed spots on NBC'S five-night-long Japanese soap, Shōgun, which soared to spectacular ratings, reaching more than half of all turned-on TV sets-or some 75 million Americans. Reagan spent $75,000 for an opening-night 60-sec. spot. Carter appeared twice later in the week, spending $112,500 on one 60-sec. and one 30-sec. pitch. He may have come out ahead in this scheduling duel since, unlike those of many serial shows...
...secretary for Lyndon Johnson and now a professor of journalism at Marquette University, believes that an appearance on a nightly network news show has far more punch with the voter than a commercial. Reedy is skeptical that it really helps Reagan to appear, as he did last week during Shōgun, between a beheading on the show and a tampon...
...there was good news at NBC last week, for so long the also-ran in the networks' ratings race. NBC hit paydirt with the five-night, twelve-hour, $25 million production of James Clavell's bestselling novel Shōgun, set in 17th century Japan and starring Richard Chamberlain and Yoko Shimada. Despite long doses of uncaptioned Japanese dialogue, Shōgun's mix of arch politics, discreet sex and graphic beheadings started big on Monday night with 70 million watching, and was still going strong at week's end as newspapers alertly provided daily plot...