Word: shacho
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Dates: during 1966-1966
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...Shacho-San Is Oya)!. The man behind the company's success is 60-year-old Shacho-san (President) Soichiro Honda, who thinks of his racing-car engines as "moving laboratories." Honda, the eldest of seven sons of an impoverished blacksmith, grew up in a tiny village 140 miles southwest of Tokyo, dropped out of school at 13, developed an early interest in engines. He opened his own auto repair shop at 22, raced cars, set national speed records, then quit the track at 31 after a serious smashup. Recuperating from his injuries, Honda conceived plans for his own motor...
Motorcycles still account for 80% of the company's sales, and their throaty purr is the sound the Shacho-san loves best. "Driving a car," says Honda, straddling one of his new motor bikes, "is like sitting in a living room. Driving a motorcycle is like controlling something almost alive...
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