Word: shacking
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Dates: during 1980-1989
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...computer on the market, small had never seemed so beautiful. Despite its graceless design-a cross between a World War II field radio and a shrunken instrument panel of a DC-3-the 24-lb. machine combined most of the features of a fully loaded Apple or Radio Shack computer. Better yet, it was completely portable. Sales immediately took off, and some 30,000 units have been sold to date. Osborne carry-along machines are already being used in courtrooms (lawyers' briefs can be recalled on the screen for a quick read), in the wilds of Kenya (to gather...
...itself the Sony machine should not cause serious concern to established firms such as Tandy Corp.'s Radio Shack, Apple Computer and International Business Machines Corp. The SMC-70 is aimed at the office-equipment market, where Sony faces stiff competition, and it will initially be sold only through Sony's 450 video-and office-machine outlets...
Despite Japan's formidable track record in marketing to the U.S. consumer, American computer executives are downplaying the Japanese challenge. Says Radio Shack Vice President Jon Shirley: "They don't understand office automation, small business computing or have a clear grasp of the applications these machines are used for." Adds another top industry official: "I don't think the Japanese have ever faced this kind of competition in a particular market. We've got a very, very strong industry with extensive distribution, software support and computer experience...
...only thing my six-year-old son wanted for Christmas was a Radio Shack TRS-80. And after years of struggling, he tied his shoes only when we promised him an Atari keyboard...
Apple has now come to a critical juncture. The company, which last year garnered 23% of the $2.2 billion worldwide market in personal computers, has to fight off a host of aggressive competitors. Tandy Corp.'s Radio Shack, with its 8,400 retail outlets, has captured an equal 23% of sales. Xerox has a new entry that its engineers call the "worm" because they claim that it can eat an Apple. Most important, mighty IBM has joined the fray with its first personal computer...