Word: shacks
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Dates: during 1980-1989
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Mother and son live in a pagoda beach house called the Savannah Cabana, a sales model bought from a failed real estate developer who threw in a shack for Theenie, the family maid. The boy's private name for his father is the Progenitor, an impersonal though not inappropriate designation. Simons' parents are divorced; on visits, the Progenitor tries to exchange his son's mullet pole for a baseball bat and tempt him with the upscale life. But every paternal gesture meets with failure or misunderstanding. His sex lecture about contraception, for example, leaves Simons with...
...people I met during that chastening sojourn at Rosebud were Nancy and Sam White Horse, who lived in an unpainted shack atop a wintery knoll near the town of Mission. Born around the turn-of-the-century, they had spent most of their lives on the reservation, taking strong roles in tribal affairs and sharing with other members of the tribe in the manifold miseries as well as the sporadic improvements that came their way: the new schools, the modernized health facilities and the paved roads that were occasionally vouchsafed to the Sioux of Rosebud...
...that profitable, but it is highly strategic," says Clive Smith, an analyst at Boston's Yankee Group, a market-research organization. "School use turns out to be absolutely key to establishing brand loyalty." Moreover, school sales can generate home purchases. Students working on Apple, Commodore or Radio Shack computers in school often lobby parents to get the same brand of machine at home...
...outdone, Tandy, one of Apple's chief competitors, supported federal legislation tailored to promote its Radio Shack line of computers. Tandy gave books, slides, even special Superman computer comics to schools and made available free instruction to each of America's 2.4 million schoolteachers. "It's good business for us," says Bill Gattis, director of Tandy's education division...
...President John Sculley says: "We've got to make Mac an industry milestone in the next hundred days. If we don't get it together in 1984, Apple is going to be just another personal-computer company." Concurs John Roach, chairman of Tandy, the maker of Radio Shack computers: "If Mac doesn't take off, Apple has to watch...