Word: shacks
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...that profitable, but it is highly strategic," says Clive Smith, an analyst at Boston's Yankee Group, a market-research organization. "School use turns out to be absolutely key to establishing brand loyalty." Moreover, school sales can generate home purchases. Students working on Apple, Commodore or Radio Shack computers in school often lobby parents to get the same brand of machine at home...
...outdone, Tandy, one of Apple's chief competitors, supported federal legislation tailored to promote its Radio Shack line of computers. Tandy gave books, slides, even special Superman computer comics to schools and made available free instruction to each of America's 2.4 million schoolteachers. "It's good business for us," says Bill Gattis, director of Tandy's education division...
...President John Sculley says: "We've got to make Mac an industry milestone in the next hundred days. If we don't get it together in 1984, Apple is going to be just another personal-computer company." Concurs John Roach, chairman of Tandy, the maker of Radio Shack computers: "If Mac doesn't take off, Apple has to watch...
...shotgun shack...
...acre farm. Family members drive a BMW, Lincoln Continental, Mercedes and Rolls-Royce, and live in such affluent suburbs as Sherman Oaks, Altadena and Palos Verdes Estates. But Hawkins continues to inhabit the tidy three-bedroom home, American flag fluttering over the garage, that long ago replaced the wooden shack. Dressed in shirt and tie and black cowboy boots, he works daily at the grocery store. He gives birthday parties for neighborhood children and often pays for their shoes and haircuts. He has set up a nonprofit foundation to send Watts-area children on field trips and away to camp...