Word: shaddeg
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Dates: during 1965-1965
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...review of the men he has chosen to be his administrative assistants and political advisors," says Shaddeg of the former Senator, "suggests that Goldwater always sought people personally loyal to him and willing to serve him without question or contradiction." Thus, Dean Burch was selected as GOP national chairman because Goldwater felt Ray Bliss-the man who has since replaced Burch-"could not be trusted...
Emphasizing the internal instability that sabotaged the Goldwater forces, Shaddeg lambastes speechwriters who toyed with ideas and ignored the counsel of experienced politicians. Goldwater did nothing to mend the flaws in his organization. The Republican nominee kept silent, supplying neither the control nor the inspiration that could have soldered together the splitting elements which supported him. Shaddeg leaves the impression that Goldwater would have obediently read anything his speechwriters handed him-indicating that he possessed a powerful general credo but nothing concrete on which to built a winning campaign...
...real story of Goldwater's landslide burial is that he did not lead his campaign. It is a story that still has not been told well enough. Shaddeg and many others have made the generalization; no one has yet furnished the details and the insight that wold make the generalization useful...
Repeatedly, for example, Shaddeg declares that Goldwater the Presidential Candidate was a different man from Goldwater the Senator. But he never says very much about the difference. Caught between his friendship for Goldwater (to whom the book is dedicated "with affection and admiration") and the fact of the horrendous GOP failure, Shaddeg keeps his criticism, vague and muted...
What results is a partial-and unsatisfactory-sketch of the 1964 debacle. Goldwater did not lead his campaign because he never really felt a deep personal desire to become President. "He agreed to run," Shaddeg lamely states, 'because there was nothing else he could...