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Word: shade (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Except for a brief moment in the '70s when avocado was the color to wear, green has always been a tough sell. But over the past few months, the shunned shade has shown up everywhere from Julianne Moore's Yves Saint Laurent Oscar dress and matching Boucheron earrings to Hershey's new green Chocolate Syrup. "We're seeing it across the entire marketplace and at every price point," says Leatrice Eiseman, director of the Pantone Color Institute...

Author: /time Magazine | Title: It's So Easy Being Green | 8/28/2003 | See Source »

...attempting to thin lodgepole pine forests to prevent such blowups would be ludicrous, say scientists, for these seemingly catastrophic blazes serve important ecological functions. Among other things, lodgepole pine saplings do not flourish beneath the shade of mature trees and thus are dependent on fires to clear sun-filled openings. Moreover, many lodgepole pines package their seeds in resin-sealed cones that can be opened only by intense heat. "What you have to keep asking yourself is what range of fire frequency and severity a particular forest has experienced," says Tania Schoennagel, a University of Colorado researcher who studies postfire...

Author: /time Magazine | Title: Fireproofing The Forests | 8/18/2003 | See Source »

Across the Channel, where our allies are supposed to be, the satire of Bush is only a shade less vicious. The title character of The Madness of George Dubya, a comedy in its sixth month on the West End, is another childish dimwit, who wears red cowboy pajamas and mangles the names of his enemies ("Saddama bin Laden"). Creator Justin Butcher says the play grew out of his outrage at the way Britain was "sleepwalking into war at the behest of the Administration in Washington." Unfortunately, the topical jokes soon give way to a long, obsessively detailed parody...

Author: /time Magazine | Title: The View from Abroad | 8/4/2003 | See Source »

...Takizawa embodies that casual creativity. Born in 1960, Issey Miyake's heir apparent has overseen rarefied collections with names like Pressed, Shade and Smoothed Edges. But even as he was earning accolades from the jet set, Takizawa says he was drawing his truest inspiration from a little swatch of antique denim fashioned during California's Gold Rush. "For people of my generation in Japan, denim represented freedom and individuality," says Takizawa. With more younger buyers crowding his store, Takizawa decided it was time to debut this most plebeian of fabrics on the runway. The loosely tailored jeans that resulted from...

Author: /time Magazine | Title: Street Wise | 8/4/2003 | See Source »

...lived for more than a year in the shade of Harvard’s halls, moving from the Science Center to the Holyoke gate with a growing collection of bags that contained her belongings...

Author: By Nathan J. Heller, CRIMSON STAFF WRITER | Title: Alum Embraces Life After Homelessness | 8/1/2003 | See Source »

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