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Word: shaded (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

Trees from the Angelica Nurseries in Kennedyville, Md., will soon be planted for shade and beauty on the wide boulevards of European cities. When Europe's nurseries were unable to meet the high demand for the large-leafed, pollution-resistant trees of the London plane variety, Angelica's owners, Thomas J. Kohl and his three sons, saw their chance. From their 1,000-acre tree farm this year, they sent 5,000 sycamore hybrids to Hamburg at $24 to $30 each and expect to ship as many as 10,000 next year...

Author: /time Magazine | Title: Business: Offbeat Exports | 12/18/1978 | See Source »

...running a business that is firmly based on psychology and fashion. He gossips delightedly about a competing company's "nose" (perfume tester) who, he insists, has hardly any sense of smell at all, and he is wryly amused by the copycat nature of the industry. Any new shade or fragrance that looks salable will almost instantly spur development of three or four nearly identical competing products. Says Bergerac: "Maybe that is one definition of creativity." He denies that Revlon stoops to any industrial espionage, though he believes competitors do and suspects that such shenanigans are inefficient anyway. More than once...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

...note of elegance; one woman who uses the perfume was let down to discover that it came from Revlon. Says she: "I bought it because I thought it was Italian." Cosmetics names in general are picked to convey some image, but among the thousands of nail polish and lipstick shade names, the images get a bit fuzzy...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

That is what the Chicago production failed to do. Adam and Eve, sung by Baritone William Stone and Soprano Ellen Shade, and Satan, Bass-Baritone Peter Van Ginkel, stumbled about in semidarkness. There seemed to be a ban on imaginative staging. Only twelve days before the premiere, the director, Virginio Puecher, resigned under pressure. "He wanted to do too much movement," said Penderecki. "I think that the drama should be in the music...

Author: /time Magazine | Title: Music: Heavenly Bore | 12/11/1978 | See Source »

...question of the unmarried couple is everywhere. How to handle the linguistic problem of what to call the person with whom one's daughter lives? "Lover" is too archaically lubricious by a shade or two. "Roommate" sounds like a freshman dorm. "Bedmate" is too sexually specific, but "friend" is too sweetly platonic. "Boyfriend" and "girlfriend" are a bit adolescent. "Partner" sounds as if they run a hardware store together. The Census Bureau calls them "Partners of the Opposite Sex Sharing Living Quarters" or PossLQs. Mrs. Billie Jenkins, an elegant hostess who lives on Boston's Beacon Hill, has developed...

Author: /time Magazine | Title: America's New Manners | 11/27/1978 | See Source »

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