Word: shaded
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...problem: Starbucks is staking its future on making a cup of coffee for people who don't like Starbucks - a McDLT in a cup. And maybe it has to. Maybe, because of its own success, Starbucks has changed America into two consumeriats, one dedicated to their artisanal, fussy, shade-grown, Fair Trade microvarietals of Cafe Froufrou, and one that just wants a more competently made cup of not-too-dark, coffee-flavored coffee with their bagels and bear claws...
...give money to doctors to test products, to help design or tout products and sometimes just to use a particular product (as in kickback). Orthopedists are hardly the only doctors paid by medical companies, but when the sheer amount of money being given to orthopedists came out of the shade into the sharp San Francisco sunshine last week, it did make quite a few of us blink...
...Finally, the company will launch a relationship with Conservation International to address the issue of deforestation around the world - a problem that affects the farmers that Starbucks buys its beans from since coffee is traditionally grown in the shade. As part of the partnership, Conservational International will start certifying the way Starbucks sources its coffee, expanding the company's own ethical and ecological guidelines...
Drinking water should be a gloriously guilt-free activity. H2O won't make you fat, give you cancer or stain your teeth a revolting shade of yellow. It's second only to soda as the American beverage of choice, ever since marketers thought to package it for us in handy plastic bottles. But now the green lobby informs us we may as well be clubbing baby seals with our Evian bottles, so great is the environmental havoc wreaked by their manufacture and disposal. Some resourceful consumers have taken to reusing the containers multiple times; others have switched to reusable water...
...other forms: exceptional youngwoman confronts the world, falters atfirst, but eventually finds herself. In thisversion, Haruko is a privileged but normalgirl growing up in Tokyo duringWorld War II. (As Schwartz writes withcharacteristic limpness, “One might saythat my childhood insularity was a formof hereditary protection in whose shade,like a pale, delicate mushroom, I grew.”)She excels at sports, and one fateful daymeets and beats the Crown Prince in agame of tennis. The Prince falls in lovewith her beautiful spirit, and so beginsthe rest of her life.Japan has the world’s oldest hereditarymonarchy...