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Word: shading (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...awkward, literal joke, others brought to the park performances as good as anything in the coat-and-tie winter seasons. The dancers suffered some difficulties-hot afternoon rehearsals in the sun, damp boards to dance on at night, and a 40-by-50-ft. stage that was a shade too small for the prodigious leaps of a dancer like Villella. But all were eager to return. What inspired them, they agreed, was that the audience was everybody and anybody who cared enough to come early for his seat...

Author: /time Magazine | Title: Dance: Love, Work, Warm Night Air | 9/20/1963 | See Source »

Crocodiles Are In. Color can be an Oriental problem: purple is a noble shade in Japan but represents death in Burma; and on Formosa, despite the political connotations, red is considered a lucky color, and advertisements abound in crimson. Africans, along with admiration for anything "new from America," have extremely literal reactions. Gillette is a heavy seller because it uses wrappers that depict a razor blade slicing a crocodile in half to emphasize sharpness. But literal-mindedness can be a problem. After her first glimpse of television, one native woman asked: "When all the good men have killed...

Author: /time Magazine | Title: Advertising: That Local Touch | 9/20/1963 | See Source »

...Coward has also done the music and lyrics for The Girl Who Came to Supper, a musical version of Terence Rattigan's The Sleeping Prince, starring José Ferrer (Nov. 28). N. Richard Nash's The Rainmaker will reseed the money cloud as 110 in the Shade, with Inga Swenson, Robert Horton and Stephen Douglass (Oct. 24). A musical version of Thornton Wilder's The Matchmaker is called Dolly: A Damned Exasperating Woman, starring Carol Channing...

Author: /time Magazine | Title: Broadway: The New Season | 8/30/1963 | See Source »

...that drove Nuffield; the Establishment, for which he had no use anyhow, scorned him as a parvenu. Angrily, he hired a genealogist, who traced his family to Oxfordshire gentry of 1278, a date few noble lords hark back to. Then W.R.M., as friends called him, retired deeper into the shade and kept six secretaries busy sorting the 2,000 requests for funds he received weekly. Toward the end, Nuffield began to complain that "they like me for my money instead of myself," sometimes told his friends that "the bin is beginning to run a bit empty." But all indications last...

Author: /time Magazine | Title: Britain: The Noble Mechanic | 8/30/1963 | See Source »

...Baron had been wronged; his wife was a vile creature who represented all that Strindberg feared in women. At the same time, the Baron's association with his wife had despoiled him as well, leading him into unforgivable transgressions. Koelb was both remorseful and wronged, though perhaps a shade more guilty and compassionate towards his wife than Strindberg would have wished...

Author: By Joseph M. Russin, | Title: Strindberg's 'Link': A Bitter Bond | 8/6/1963 | See Source »

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