Word: shading
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Dates: during 2000-2009
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...consumers, it all depends on your shade of green. Peiros acknowledges that Clorox's daring "to mainstream the idea of natural cleaners" has fueled a healthy amount of skepticism among consumers all too aware that Green Works was sired by a company that sells carbon-releasing Kingsford charcoal and petroleum-based Glad bags, not to mention cat litter and even water filters. Karen Hernandez, a jewelry designer in Sarasota, Fla., who considers bleach a "necessary evil," says that given Clorox's product portfolio, she would not buy their green line of products. "Something's amiss that makes me feel uncomfortable...
Drinking water should be a gloriously guilt-free activity. H2O won't make you fat, give you cancer or stain your teeth a revolting shade of yellow. It's second only to soda as the American beverage of choice, ever since marketers thought to package it for us in handy plastic bottles. But now the green lobby informs us we may as well be clubbing baby seals with our Evian bottles, so great is the environmental havoc wreaked by their manufacture and disposal. Some resourceful consumers have taken to reusing the containers multiple times; others have switched to reusable water...
...other forms: exceptional youngwoman confronts the world, falters atfirst, but eventually finds herself. In thisversion, Haruko is a privileged but normalgirl growing up in Tokyo duringWorld War II. (As Schwartz writes withcharacteristic limpness, “One might saythat my childhood insularity was a formof hereditary protection in whose shade,like a pale, delicate mushroom, I grew.”)She excels at sports, and one fateful daymeets and beats the Crown Prince in agame of tennis. The Prince falls in lovewith her beautiful spirit, and so beginsthe rest of her life.Japan has the world’s oldest hereditarymonarchy...
...sips tea on a dusty mat beneath the sparse shade of a thorn tree, Ahmed Hatum Shiib Ahmed recalls the day in early 2006 when his tribal village in Darfur was attacked. Men in desert-beaten pickups with mounted guns swept in at noon, strafing the market and shooting villagers. Then just as quickly, the fighters withdrew to the outskirts, cordoning the village and trapping its inhabitants. In the days that followed, they terrorized the villagers. They stole cattle and camels, eating what they needed and sending the rest on long caravans to distant markets for sale...
...prefer his hard army billet to the comforts of a palace bed. Dressed in camouflage, his pale skin burned as ruddy as his hair, the prince for the first time in his life was almost invisible, blending into the bleak desert landscape with its rich palette of colors - any shade, as long as it's dusty red. To the watching enemy - he calls them "Terry Taliban" - he was indistinguishable from the rest of the troops...