Word: shahar
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Dates: during 2000-2009
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iUniverse’s print-on-demand package offers a fast and easy way for authors to publish their books and sell copies based on the number of orders received. Ben-Shahar said the agents and publishers he first approached were unresponsive, so he paid iUniverse about $300 and within three months, the book was selling on amazon.com and barnesandnoble.com...
However, Ben-Shahar said that in the field of psychology, an article in a refereed academic journal has more clout than a published book. “It doesn’t hurt but it doesn’t help,” he said of his self-published work...
...Shahar said he was “very happy” with iUniverse, with whom he had previously worked to publish a collection of essays...
Among the advantages of self-publishing is retaining the rights to the work. “You have complete and full control over the content,” Ben-Shahar said, adding that he would not adhere to all the revisions a trade publisher might suggest...
While “The Question of Happiness” was not sold in bookstores, Ben-Shahar said that the 15 percent royalties he receives are higher than if he had worked with a trade publisher...