Word: shahs
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...media blitz of over a dozen television and radio appearances—primarily during the trip taken by Megan M. Brumagim ’04 and Nitin Shah ’04—promoted Let’s Go’s newly updated guides for 2003, which came out in December...
...Shah said the media effort is essential to making sure readers notice the series’ revamping efforts for 2003, as Let’s Go has always updated each guidebook on a yearly basis...
...Shah said he hoped the success of this marketing trip would convince St. Martin’s to fund more publicity efforts in the future, plans that Iturralde said are currently under discussion...
Although Fortier said the radio and television interviews—in Chicago, Minneapolis, Los Angeles, San Francisco and San Diego—were the “core” of the tour’s publicity efforts, Shah said he enjoyed the book signings most...
...actually got out there to spread the gospel,” Shah said of answering questions about travel possibilities and his and Brumagim’s own experiences...