Word: shakings
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Less than two minutes of game-time later—the goal credited to Kovalev came 19:40 into the second period—Welch scored for his own team, putting to rest any concerns that such a public gaffe might shake his confidence...
...town for the housewares show, where his display featured a garish, full-scale plastic replica of an Italian farmhouse. As we spoke, a hefty guy, beer in hand, walked over to our table. He introduced himself as a "firefighter here in Chicago" and said he wanted to shake Batali's hand. The firefighter's wife then came over--the first of an endless stream of fans who would approach Batali over the weekend. Cards were pressed into his hand; pictures were taken; autographs were requested on books and shirts and, in one case, a KitchenAid stand mixer. One young female...
...Tampa, Fla., warehouse on a hi-low, moving pallets to fit 3 million cans, bottles and gallon jugs of Arizona into the space. Vultaggio had flown from his Lake Success, N.Y., headquarters early that morning to reorganize the space, stopping first in Orlando, Fla., to shake hands with Arnold Palmer, whose face graces the can of Arizona's half-iced-tea, half-lemonade drink. But forget about lounging at the 19th hole: Vultaggio worked the warehouse until 3 a.m., then returned for a 10-hour shift on Saturday. Asked whether he would rather be hanging out with an American icon...
...After developing the drink with the help of a "flavor house" in New Jersey, Vultaggio dispatched his sales force to Manhattan. "Some of those guys couldn't sell lemonade in Saudi Arabia in the summer, and they come back with orders," he says. Vultaggio would sift through Dumpsters and shake Arizona cans to see if consumers were gulping it down, and he still uses the tactic, which he calls the garbage survey. "You talk about the latest data," he says. "Garbage is usually cleaned every day." From 1992 to '94, Arizona grew from $20 million to $300 million...
What's the first thing you do if the ground beneath you starts to rumble and the walls begin to shake? Grab the kids and run? Check your home-insurance policy? Fall on your knees and pray for deliverance? All logical enough reactions, but not your very first one. Instead, even when faced with imminent disaster, you'll spend precious time asking, "What was that?" It's called the cognitive imperative, the uniquely human, hardwired instinct to link cause with effect that gave us a vital evolutionary advantage over other animal species. After all, the noise could be just...