Word: shallot
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Dates: during 1960-1969
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...Shallot of the Month. If 1966 is the year that everyone seems to be cooking in the kitchen with Julia, this is partially because Julia is just right for the times. The concern with good eating, which first became evident after World War II, has now swept across the nation. Cooking schools everywhere report themselves oversubscribed. Supermarkets have found that their gourmet counters are their handsomest profit earners, and are rapidly expanding them. "Sixty percent of the items in this store weren't here ten years ago," says the manager of Chicago's Stop 'n' Shop...
...true of herbs and spices. Once a store could make do with a dozen old dependables; today, supermarkets carry more than 100 items, with such old standbys as sage being displaced, as "too strong," by such postwar newcomers as fresh tarragon, fennel, thyme, dill and coriander. And for shallot fanciers there is now a Shallot-of-the-Month Club; for $9 they can receive a month's supply...