Word: shallower
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Dates: during 2000-2009
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...village of Herto, in the Middle Awash region of Ethiopia, is surrounded by sparse patches of dry, scrubby vegetation, barely enough to sustain the sheep, cattle and goat herds of the seminomadic Afar people who live there. But 160,000 years ago, conditions were far different: a shallow lake sat here, teeming with hippos, crocodiles and catfish. The lush grasslands that surrounded its pebble-strewn shores were filled with lions, zebras and antelopes as well as another creature, which traveled on two legs rather than four. Our distant ancestors had walked the earth for millions of years by this time...
This is more than just a cranky anecdote. It is a veritable Bruegel painting of inept retailing. It illustrates so many frustrating aspects of a bad shopping trip--lousy sales support, shallow inventory, poor use of technology--that it's almost thrilling to think of all the potential for improvement that it suggests. With many retailers struggling in this slack economy, you would think they would redouble their attention to the basics--and the best chains and local managers are doing just that. But industry experts share my amazement that so many stores don't execute well what ought...
...Tuscan region's electricity comes from local steam energy production, feeding around a million households. Guido Cappetti, who heads the geothermal division for Enel, Italy's giant energy provider, puts it plainly: "Larderello is like a permanently unexploded volcano." The natural - and unique - abundance of hot liquids at relatively shallow depths provides a steady and frighteningly powerful torrent of steam to the surface. This steam, which hits the earth's surface at around 200C, shoots through massive steel pipelines and into turbines to produce electricity. The concentration of conducive geological conditions has allowed Enel to turn this part of Tuscany...
...drill down past the hotter (up to 400C) subterranean layers that exist at 3,000 to 4,000 m - twice as deep as earlier explorations. The Tuscan approach of looking deeper is now utilized elsewhere in the world during initial explorations, and will be applied when other shallow wells begin to dry up. Back at the drilling site, a team of geologists demonstrates the latest push to expand the search for new sources of steam. Borrowing from the most recent oil and gas drilling methods, the geologists study mineral composition and seismic activity to be better able to predict where...
Crist never liked the Form. As a bettor, he spent hours supplementing its statistics on horses’ past performance as he handicapped the next day’s races. As a journalist, he thought its coverage was shallow and its reporters were cheerleaders for the racing industry...