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...would be easy - too easy - to make light of Charlotte Beers, the former big-time advertising exec recently named undersecretary of state for public affairs. The so-called "queen of branding" who helped promote Head & Shoulders shampoo and Uncle Ben's Rice has now been assigned the job of helping to boost the U.S. image in the Muslim world. So, no Uncle Ben's jokes, please...

Author: /time Magazine | Title: It is Coke vs. Pepsi | 11/8/2001 | See Source »

...only one small part of the puzzle, of course - in recent days the Bush administration has dispatched Condoleeza Rice and Donald Rumsfeld to buck up U.S. allies, named an ambassador to the Northern Alliance, appointed advertising supremo Charlotte Beers (whose resume includes stellar campaigns for Head and Shoulders shampoo and Uncle Ben's Rice) as Undersecretary of State for Public Diplomacy to sell the American point of view, and announced that the President would make his case for a continued war in Afghanistan in a nationally televised address Thursday. But Ross's fluency in Arabic is a tremendous asset...

Author: /time Magazine | Title: The War for Muslim Hearts and Minds | 11/6/2001 | See Source »

...price of energy is painless. Gasoline and heating oil are important "psychological" commodities. Changes in their price have more of an impact on consumer behavior and expectations than price hikes for other goods, and politicians draw the predictable conclusions; you rarely see congressional investigations into the price of shampoo or lettuce. But as the long fight against terrorism continues, bear this in mind. There are many good reasons for going to war against those who committed the atrocities of Sept. 11. Oil isn't one of them...

Author: /time Magazine | Title: Global Agenda: Don't Worry About Oil | 10/29/2001 | See Source »

...lazily eye customers. There is little reason to hustle. Everyone sells the same dusty goods - banana biscuits and tomato paste from the Islamic Republic of Iran, wormy apples from neighboring Bagram province and the sole product (until last weekend) from the United States of America: Selsun Blue anti-dandruff shampoo...

Author: /time Magazine | Title: Behind Northern Alliance Lines, Women are Invisible | 10/16/2001 | See Source »

...theologize And I am not St. Clare of Assisi." It takes half an hour to write this. It is useless work. But I'm quite happy about rhyming greasy with Assisi. Happiness is in the details. An indolent man awakes in the morning and thinks, "Wow. A shower with shampoo with aloe in it. Then orange juice not made from concentrate. Seven-grain toast with butter. Jamaican coffee. One Across: A waitress (slang)," and he gets all giddy and happy...

Author: /time Magazine | Title: In Praise Of Laziness | 9/10/2001 | See Source »

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