Word: shampooed
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...account for about a third of P&G's $40 billion in annual sales and could reach 40% within the decade. Most of Procter's next generation of billion-dollar brands will probably come out of this area, which includes Olay skin care, Cover Girl cosmetics, Clairol Herbal Essences shampoo and Actonel osteoporosis prescription medication. Two of the most recent ones to join the elite club are Crest and Iams, the high-end pet food that P&G acquired in 1999 and has since turned into a mass-market brand. Driven by aging baby boomers and image-conscious youngsters, demand...
...screenings in chains like Wal-Mart. Pantene, a billion-dollar brand that had reached a plateau, has practically reinvented its marketing pitch and as a result is growing by double digits. Instead of targeting customers with normal, dry or oily hair, P&G has reclassified each kind of the shampoo based on the style consumers are looking for, from straight to curly to thicker. Olay, which has shed its greasy "Oil of" moniker, created early buzz about its Daily Facials cleansing cloths by handing out samples at subway and bus stations and airports filled with sweaty commuters. The cosmetics division...
...whole deal," says Ginny. Several friends showed up and, with Hilary's help, prepared salad and Dijon chicken. Hilary flitted about the party like the consummate hostess and, toward the end of the evening, produced several presents for her mother: linen Halloween dish towels, scented candles, and Nexxus shampoo and conditioner. Not knowing what else to do, the adults played along with the charade...
...False," says Aniston, adding that if she were stoned, "I'd barely be able to have a conversation with you." Aniston likes this game, and soon she is recalling all the outlandish things she has read about herself. "Also," she says, "I don't crush aspirin into my shampoo for my flaky scalp...
After unwinding with green tea in your tatami-mat room, change into a yukata and head to the baths. Before you cannonball in, though, take your washcloth to the showers, soap up and shampoo. Only when squeaky clean should you hit the baths. The indoor one is nice, but the true gem is the rotenburo (outdoor bath). The stone-ringed pool overlooks the river, with your privacy protected by rhododendron and cedars...