Word: shampooing
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Dates: during 1940-1949
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...Shampoo. He. was also a master tactician. He discarded the hit-&-run tactics of earlier carrier raids, and developed the technique of wearing down the enemy's defenses, winning control of the air, and then slugging. Flyers called his method of blasting enemy airfields the "Mitscher shampoo." In their flexibility, his battle plans were a bewilderment to the Japs...
President Green had put off a heavy black winter suit to emerge in black-&-white checks. John Lewis had arrived by limousine, demanding to know whether the hotel barbershop was Unionized. Told that it was, he had the works-shave, haircut, shampoo, massage and manicure. The 15 men met on the Alcazar's top floor last week, their thoughts on Washington, where Republican Congressmen were grinding out labor legislation...
Already Nassaur has 1) set up Courtley production in Hudnut's Toronto plant, 2) swelled his advertising budget 400%, 3) concocted a new goo for the new market-a shampoo which, in a pinch, can also be used as shaving cream or soap...
...Frederick W. Fitch was a barber in Madrid, Iowa (pop. 565). His shampoo became so popular that he quit barbering to make "Fitch's Dandruff Remover Shampoo." By last year, his company had annual sales of $11,000,000. The advertising that did the trick: "Fitch Shampoo removes every trace of dandruff on first application...
...Towel Too. By the end of the day, when the war birds homed to their carriers, columns of smoke towered 7,000 feet over Tokyo's airfields. Mitscher's boys call this treatment the "Mitscher shampoo." Next day, they were at it again, but there were fewer parked aircraft, and many loosed their bombs and bullets at inviting fixed targets: an aircraft factory and three engine plants. Along the waterfront were floating targets, choicest of all in Navy flyers' estimation: they sank a destroyer, two destroyer escorts, a freighter and many coastal craft; an escort carrier...