Word: shampooing
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Dates: during 1940-1949
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Poodle-haired Mary (South Pacific) Martin faced water-pinched New York's Dry Friday like a good pressagent. When it came time for her famous onstage shampoo scene (I'm Gonna Wash That Man Right Outa My Hair), a fellow actor poured a gallon of club soda into the makeshift shower above her head, and saved a gallon of water...
...features of the new dorm include ventilated smokers on each floor, three sided mirrors--an idea taken from womens' department stores--linen and kitchen rooms, and shampoo units. Shampoo units are another womens' shop idea--copied from beauty shops which provide deep sinks with attached hand hoses and they take the place of all purpose showers which most Annex residents now use for shampoos...
...conservative sponsors settle for sudsy little dramas. Prell shampoo peeps inside the U.S. bedroom to find a wife chiding her husband because his broad shoulders are sprinkled with dandruff. Camel presents vignettes in which someone, usually a pretty girl, battles a sailfish or performs involved dives from the high board. Then, by a process known as Sponsor's Logic, she ties up her athletic skill with her preference for Camels...
...Bros.' Charles Luckman, already deep in cosmetics (Harriet Hubbard Ayer and Luxor), toothpaste and soap, jumped into the booming business of home permanents (TIME, April 19). He paid Manhattan's William R. Warner & Co., Inc. about $5,000,000 for the trademarks and processes of Rayve Creme Shampoo and Hedy Home Wave...
Hedda's first radio show (1936) was 26 weeks of chitchat for Max-O-Oil Shampoo, at $150 a week. Hedda was terrible. But the next year she did a little better. Then, in 1938, Howard Denby of the Esquire syndicate came along-primed, the story goes, by the Metromen who wanted to set up a rival to Lolly Parsons. Hedda's first columns were terrible too. Hedda was too nice to people. "Look," Dema told her, "as long as everybody says you're fine, I like you, you're going to starve to death. Wake...