Word: shampooing
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...Tastefulness is probably the last thing an agency thinks about," he says. "The only thing lower on the scale is, 'How will this ad be received in the Sudetenland?'" To Freberg, all that is unbelievable and insulting in advertising is contained in a commercial for Head & Shoulders shampoo, in which a bride takes time out from her wedding preparations to deal with her father's dandruff. The father's punch line: "I haven't lost a daughter; I've gained a dandruff shampoo...
...have long-range financing yet, but we will if our cleaning project works out," says Brother William Dooling. Since October, 40 Holy Cross students have received city licenses to sell liquid cleaning products (wax, shampoo, polish) door to door. As a franchised distributor, Holy Cross nets $3,000 a month after paying commissions to the student salesmen. Eventually, the brothers expect students from other local schools to join in selling the products on the same basis...
...ancient sigh for the unwed mothers sigh for the artificial energy sigh for happiness for sadness sigh for sentimentality sigh for stoicism sigh to the stars of the invigorating horoscope sigh for the diffuse and for the single minded sigh for your gray hair sigh for your shampoo and your teenager with pimples sigh sigh sigh for your crabgrass sigh for the digests and magazines sigh for the fights sigh for the children sigh for the hell of it sigh for enthusiasm sigh for history sigh for the traffic sigh in bed on the toilet combing hair pressing pants walking...
...wife. The camera follows his point of view as he wanders around the party aimlessly staring at the people there, always puffing on his Gauloise Bleue. In a highly stylized sequence, different groups of Beautiful People repeat verbatim ads they had heard on the tube about cars and shampoo. Belmondo reacts to this with the same inane nonchalance that he showed when he ambled past his wife necking with another...
...flashing back and forth through Joanna's life, ransacking her dreams, exploring her past and minutely exposing the style of a swinger with inventive images that linger in the retina. Not all of the film works. Its sometimes derivative surface is equally indebted to Jean-Luc Godard and shampoo commercials. Even Edgar Guest would have been embarrassed by the lyrics that Pop Poet Rod McKuen composed to match his banal score. But Same makes his cast perform with the precision and refinement of a repertory company...