Word: shampooing
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...another 17%. Ivory Liquid ($8,500,000) has cleaned up 18% of all liquid detergent sales, Joy and Thrill another 12% and 8% respectively. Duncan Mines cake mix has 27% of the ready-mix cake market. Introduced only last fall, Head & Shoulders already accounts for 23% of all shampoo sales, thanks to the $12 million in advertising P. & G. shelled out to promote...
...Does it hurt? "Yes, but you get used to the pain." Does she do anything special to lessen the strain? "I eat vitamin pills-A and B-and I brush my hair a lot," she says. "And I wash it once a week like everybody else." What kind of shampoo? "That's another secret...
...past month Alberto-Culver has brought out three new products: a skin lotion, a shampoo concentrate and an aerosol antiseptic spray that hardens to form a "bandage." This week Alberto-Culver begins test-marketing its New Dawn hair-coloring shampoo for fading women and Mighty White toothpaste, with toy cutouts on the box, for the children's market. Launching products is costly, but markups on toiletries are so high that Alberto-Culver last year earned 68.1% on invested capital. Profits were $2,300,000. So far this year, sales are up 48% and profits...
Almost from the moment that his chemists start to work on a new product, Lavin's advertising men are preparing saturation campaigns. Even before Alberto-Culver finished developing its Subdue dandruff shampoo, the admen had filmed the TV commercials. If test audiences respond enthusiastically to the commercials, Lavin brings out the product. At times Lavin has put more than 50% of his sales into advertising, this year will invest well over $30 million. Television will...
...boys use a shampoo and 90% use a hair dressing (two-thirds of them once a day or oftener...