Word: shampooing
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Died. F. W. Fitch, 81, shampoo millionaire ("Fitch's Dandruff Remover Shampoo," "Fitch's Ideal Hair Tonic"); in Des Moines. Born into a poor Iowa family, he started work at eight as a farmhand, became a barber and concocted a tonic that temporarily removed dandruff. When he found many willing buyers, he stopped barbering, moved his equipment from his house to a plant, started on a business which cleaned up $11 million a year...
When a guard of honor at Haiphong seemed slovenly, De Lattre tongue-lashed the general and colonel in charge, a terrifying treatment known in French slang as the "shampoo." He ordered 25 days' confinement for the pilot of his plane, because the pilot had neglected to put the new commander's insignia on the fuselage. To a bearded copilot, De Lattre snapped: "And you've got five minutes to shave yourself clean!" Later, to an aide, the martinet confided: "I have terrible obligations. I have to abuse those I like the best. These air force...
...took on a familiar look. In most instances, in skirmishes throughout the nation, it was simply a return to the loss-leader method of catching customers. In Akron, druggists made much of lopping 30% and more off the prices of such national brands as Ex-Lax, Anacin, and Drene shampoo, left other prices unchanged. One Atlanta jewelry store caught the fever, cut diamond prices as much as 50%. Even in New York City, the war had simmered down to smaller price cuts, usually in cheaper lines. But there were still flare-ups. Union Square's S. Klein...
...Salesman. Whatever he represents to his vast audience, Godfrey is a mile-high stack of blue chips to CBS, to his sponsors and to their advertising agencies. Though admen may wince at a typical Godfrey commercial (plugging a shampoo made of eggs and milk, he cracked: "And if your hair is clean, it makes a fine omelet"), they admit he makes products move...
Poodle-haired Mary (South Pacific) Martin faced water-pinched New York's Dry Friday like a good pressagent. When it came time for her famous onstage shampoo scene (I'm Gonna Wash That Man Right Outa My Hair), a fellow actor poured a gallon of club soda into the makeshift shower above her head, and saved a gallon of water...