Word: shampoos
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Dates: during 1950-1959
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...size 12 and then to a 16 again in 1952, and back to a 12 in 1953. It landed in the wash by mistake, suffered "considerable shrinkage," was cleaned several times, taken apart, stretched, pulled and realigned into a size 10. Last year a bottle of hair-tinting shampoo was spilled all over the dress. The owner's report for spring 1955: "Dress is navy blue with silver buttons, fits perfectly; fabric is as handsome as ever, the styling as chic as ever-and [it] draws comments from people all the time...
...almost every U.S. star of stage, screen and TV, and invented special makeups for each medium. By retailing the same kind of theatrical glamour to housewives as well, it has grown into a cosmetic giant, with some 200 different kinds of lipstick, face powder, talcum, cologne, mascara, face cream, shampoo and soap. In 1953 alone, Davis Factor and Max Factor Jr., the brothers who run the company as chairman and president, counted net sales of $19 million in 101 countries, with profits...
...Nordine is a fortunate fellow who enjoys double rewards for living a double life. Over national TV hookups, as a smooth-talking pitchman for deodorants, detergents and such (Stopette, Pamper Shampoo, Tunis), he earns, he figures, about $80,000 a year. But Nordine has his real fun and finds his real fans on his own show, which pays him practically nothing...
...hires housewives to wash clothes in the laboratory as they would at home, maintains a beauty shop where a woman employee can have her hair shampooed free-half with a P. & G. product, the other half with a competing shampoo. The company keeps a staff of bakers busy developing new recipes for Crisco and its bakery-trade shortenings (latest treat: a chocolate-coated ice-cream cone), is now working with soybean oil in the hope of cashing in on the boom in "frozen custard" and other ice-cream substitutes...
...quality trade. In her salons, women who can afford to pay $25 for a "Day of Beauty" are stretched, exercised, rubbed, scrubbed, wrapped in hot blankets, bathed in infra-red rays, massaged, fed a lunch of 21 raw vegetables, then given a face treatment, pedicure, manicure, scalp treatment, shampoo and hairdo. But she candidly admits that most women can take care of their complexions with a couple of creams and ten minutes' daily attention. For her own skin she mainly uses a simple lotion, containing nothing but oils and herbs. It is the original cream which started...