Word: shampoos
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Dates: during 1960-1969
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...business, but the enthusiasm was not entirely faked. What was remarkable about the parade of commercials was that they had been made with so much more imagination, humor, photographic skill and musical talent than the programs they were designed to interrupt. The cinematography in a Prell shampoo blurb was visual poetry as it showed, with crystalline acuity, each gob of goo sinking into each coil of hair. There was the pathos of Willy Loman in a Metrecal pitch called the Lonely Man (commercials have titles these days), which showed a forlorn, overweight figure trudging through Central Park on a cheerless...
...Payola." There were sponsor problems too. A shampoo manufacturer (John H. Breck Inc.) happened to be paying for the show, and worried about that nasty business of shaving a patient's head before a brain operation. Naturally, the TV Bourke-White could not say, "I'll be glad to have my head shaved," or "This is a great year for wigs-Marlene Dietrich has ten of them," and both lines were exxed out of the script. The producers even had to fight for the dramatically climactic operation scene, since the patient would have to be bald (Actress Wright...