Word: shampoos
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...Alexandre says: "From a very early age, I preferred dolls to toy soldiers, dolls whose hair I could work up into curls and chignons." Shortly after World War II he was discovered by the Begum Aga Khan, having already won a local reputation as "The King of the Egg Shampoo"; the Begum passed him on to the Duchess of Windsor. Says Alexandre: "I owe everything to her. It was she who set me up and sent me my first customers...
...business, but the enthusiasm was not entirely faked. What was remarkable about the parade of commercials was that they had been made with so much more imagination, humor, photographic skill and musical talent than the programs they were designed to interrupt. The cinematography in a Prell shampoo blurb was visual poetry as it showed, with crystalline acuity, each gob of goo sinking into each coil of hair. There was the pathos of Willy Loman in a Metrecal pitch called the Lonely Man (commercials have titles these days), which showed a forlorn, overweight figure trudging through Central Park on a cheerless...
...Payola." There were sponsor problems too. A shampoo manufacturer (John H. Breck Inc.) happened to be paying for the show, and worried about that nasty business of shaving a patient's head before a brain operation. Naturally, the TV Bourke-White could not say, "I'll be glad to have my head shaved," or "This is a great year for wigs-Marlene Dietrich has ten of them," and both lines were exxed out of the script. The producers even had to fight for the dramatically climactic operation scene, since the patient would have to be bald (Actress Wright...
...shampoo, das mehr kann," marveled a handsome couple as they lathered through a co-educational shampoo...
...higher rating than successful Steve Allen several years ago in the same time slot. At a time when live shows are fading fast from every channel, the Paar show is seen over a record 115 stations and has collected as many as 38 sponsors, ranging from Minipoo shampoo to Corega denture fastener. One measure of the show's import is the loyalty of most of the guests; they are paid only "scale" ($320 per appearance), but most of them love the show for its fun - and for the publicity...