Word: shampoos
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...Nordine is a fortunate fellow who enjoys double rewards for living a double life. Over national TV hookups, as a smooth-talking pitchman for deodorants, detergents and such (Stopette, Pamper Shampoo, Tunis), he earns, he figures, about $80,000 a year. But Nordine has his real fun and finds his real fans on his own show, which pays him practically nothing...
...hires housewives to wash clothes in the laboratory as they would at home, maintains a beauty shop where a woman employee can have her hair shampooed free-half with a P. & G. product, the other half with a competing shampoo. The company keeps a staff of bakers busy developing new recipes for Crisco and its bakery-trade shortenings (latest treat: a chocolate-coated ice-cream cone), is now working with soybean oil in the hope of cashing in on the boom in "frozen custard" and other ice-cream substitutes...
...quality trade. In her salons, women who can afford to pay $25 for a "Day of Beauty" are stretched, exercised, rubbed, scrubbed, wrapped in hot blankets, bathed in infra-red rays, massaged, fed a lunch of 21 raw vegetables, then given a face treatment, pedicure, manicure, scalp treatment, shampoo and hairdo. But she candidly admits that most women can take care of their complexions with a couple of creams and ten minutes' daily attention. For her own skin she mainly uses a simple lotion, containing nothing but oils and herbs. It is the original cream which started...
...high time to explain the discrepancy between his white moustache and black hair and to deny again the rumor that his hair is dyed. Said he: "My moustache is white from kissing the girls. But my hair is true black. Anyone is welcome to come with alcohol, with shampoo, with anything, to wash my hair and prove...
What was wrong with the Italians? "They wave their 'ands when they talk," groused one Englishman. "They wink at the women and shampoo their 'air." Worst of all, said a squat Yorkshire digger, "They 'aven't larnt to talk English proper." Back of this pettiness was an unreasoning fear of unemployment that discourages hard work in all of Britain's heavy industries. Haunted by depression memories of dole and idleness and "bread and drip" (a diet of bread spread with cooking grease), British coal miners expect to safeguard their now-well-paid jobs by keeping...