Word: shanas
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THERE was a time when Popeye was the only one who could tell me what to eat. Last week, in the dining room of a narrow but long Beacon Hill townhouse, Jean Mayer usurped him. Mayer had just complimented his wife on her choice of bread and mentioned that Shana Alexander and the other editors at McCall's thought that his commentary on woman's liberation "was the greatest thing they had seen in years," when he said to me, "You should eat more." Before I could protest he served me up a triple portion of squash...
...direct mail advertising. Now I'm even more suspicious of people who go out and do hatchet jobs and get paid for it." Actually, Jessica was paid twice, once by the Atlantic and once by McCall's, which originally commissioned the piece. Says McCall's Editor Shana Alexander: "I rejected it because I didn't think it was very good." Did Shana's friend Cerf apply any pressure on her not to run the article? "It was rather the reverse," says Mrs. Alexander. "I put some pressure on Bennett to resign from the school...
...preliminary soundings, no roundabout hints; the telephone just rang one day early this year in Shana Alexander's Santa Monica, Calif, home. It was Edward Fitzgerald of McCall's calling, the resonant male voice said. "How would you like to be editor of McCall's?" The petite, blonde divorcee said she'd think it over. Although McCall's is the nation's largest women's magazine, with a circulation of 8,500,000, it has not had a female editor in 48 years, and Shana, 43, had not had any experience...
...writer, though, Shana is a surpassing pro. After graduating from Vassar, she worked on the Sunday magazine of the old PM, later freelanced and wrote radio scripts (among them: Mr. District Attorney). Then, in 1951, she took a job as a LIFE reporter and in 1964 began "The Feminine Eye" column. Sometimes gentle, sometimes sharp, and always quick, Shana draws meaning-for men as well as women-out of seemingly ordinary personal feelings. She rebelled against presidential polls, for instance, because "I fiercely resent being told what I am going to do. It makes me suspect I may be being...
...Shana is not quite sure what McCall's needs. After a succession of male editors and a dip in advertising pages, McCall's management was apparently in agreement when she told them: "I thought the trouble with women's magazines is that they have been underestimating women all these years, and I wasn't even sure that I believed in the idea of a women's magazine. I said I thought there should just be good magazines, period. Maybe I'm kind of a latter-day feminist, but I think that women can take...