Word: shandwick
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...takings in 2007-08 - the departure of Englishman David Beckham, who helped increase merchandise profits 137% during his four years with the club, had a lot to do with that - the signing of Ronaldo and Kaká should give it another boost. Research published this week by Weber Shandwick Sport estimates the players to be worth $175 million a season in fresh revenue from increased shirt sales, sponsorship and match-day revenue. (Read "Brand It Like Beckham...
...stayed aboard for decades, as did the firm's employees. That atmosphere changed when Dilenschneider took charge in 1986 and began to buy up 10 smaller companies. Revenues rose from $77 million in 1985 to $197 million last year. Dilenschneider's goal was to supplant the British firm Shandwick (1990 revenues: $211 million) as the world's largest p.r. firm by creating a one-stop supermarket for clients seeking everything from lobbying and management consulting to research, direct-mail campaigns and traditional public relations...
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