Word: shandwick
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Dates: during 2000-2009
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...takings in 2007-08 - the departure of Englishman David Beckham, who helped increase merchandise profits 137% during his four years with the club, had a lot to do with that - the signing of Ronaldo and Kaká should give it another boost. Research published this week by Weber Shandwick Sport estimates the players to be worth $175 million a season in fresh revenue from increased shirt sales, sponsorship and match-day revenue. (Read "Brand It Like Beckham...
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